A look at Apple's attempt to gain IP rights over depictions of apples globally, including in Switzerland, worrying the 111-year-old Fruit Union Suisse (Gabriela Galindo/Wired)
https://www.wired.com/story/apple-vs-apples-trademark-battle/
http://www.techmeme.com/230619/p12#a230619p12
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Re: trademarks
@Techmeme company named after fruit allegedly more strongly represented by a depiction of fruit than the actual fruit – truly a hyperreal nightmare 
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